Doing Free to Play the Wrong Way...and the Right Way

The folks at Extra Credits produce some of the most thoughtful and insightful videos on game design, gaming culture, and the game industry. In this latest video, they cover the topic of free to play games (aka 'freemium') and the ways that many companies create poorly designed freemium experiences that not only aren't engaging for players but also hurt the bottom line. As it turns out, though, it is possible to create a freemium game that provides a great experience for players and encourages players to pay for that experience.