iOS Easily Won the Black Friday Wars

Jay Yarow, over at Business Insider, regarding IBM's analysis of Black Friday sales:

It broke out an analysis of iOS and Android: On average, iOS users spent $127.92 per order on Black Friday compared to $105.20 per order for Android users. iOS traffic reached 28.2 percent of all online traffic, compared to 11.4 percent for Android. iOS sales reached 18.1 percent of all online sales, compared to 3.5 percent for Android.

On a market share basis and an installed user base basis, Android is the number one operating system in the world. However, if the user base doesn't make use of their devices in ways that make it worth developers' and retailers' time, then Android will continue to be an afterthought. iOS users spend more time on their devices and spend a disproportionate amount of money when compared to Android users. I would wager that Windows Phone users would be treated better than they currently are if they spent money and time disproportionate to their installed user base too.

Folks, if you want to be treated as first-class netizens, then you must spend like first-class netizens. Developers and retailers aren't running charities.